Freeway Insurance has joined NASCAR as its fourth premier partner of the Cup Series beginning in 2026.
The company takes the slot previously held by GEICO, which left the sport after the 2024 season. Freeway Insurance, which has had a presence in the sport as a primary sponsor of Daniel Suarez, has signed a multiyear agreement to be an official partner alongside Coca-Cola, Busch Light and Xfinity. Additionally, the company will become the Official Insurance Partner of NASCAR and the entitlement sponsor of the 2026 fall race at Phoenix Raceway.
“We’re thrilled to welcome Freeway Insurance to the NASCAR family as a Premier Partner and a race entitlement partner at Phoenix Raceway,” said NASCAR President Steve O’Donnell. “This partnership highlights the strong alignment between our two brands – dedication to serving everyday Americans is at the heart of everything we do. Freeway’s commitment further reinforces the strength and growth of NASCAR’s commercial ecosystem as we continue to attract top-tier partners who see the value and excitement of this sport.”
Freeway Insurance will also take over the sponsorship of the choose rule on the Motor Racing Network (MRN) and Performance Racing Network (PRN) radio broadcasts, digital activations and fan engagement programs. It will also be the exclusive insurance provider of NASCAR’s social media platforms and all tracks where the national series race.
“At Freeway Insurance, we’re proud to partner with NASCAR – a sport that embodies the same energy, trust and drive that define our brand,” said Cesar Soriano, CEO of Freeway Insurance. “As someone who has served our country, I take great pride in leading a brand that serves hardworking Americans every day. Trust is the foundation of what we do – whether it’s helping families protect what matters most or supporting a sport that fans trust and love.
“NASCAR’s fans and our customers share the same values – determination, family and a love of the open road – and the Freeway Insurance 500 will be a celebration of everything that makes this country great.”
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