PGA Tour CEO Brian Rolapp said he is hoping the tour’s new competition model, which starts in 2028, will create “more value for all of our partners, including our media partners.” Rolapp, joining CNBC’s “Squawk Box” at Allen & Co. conference in Sun Valley, Idaho, said one of the first steps in the process of developing the new system was inviting “the partners we had — CBS, NBC, others — but also the partners we didn’t have — digital streams and others — and say, ‘Blank sheet of paper, if you could redesign this competitive model, what would it look like?’” Rolapp noted they did not take all of their ideas, but “a lot of their fingerprints and their influences on this.” When asked about getting deals done before the NFL, Rolapp said the NFL is “one of one” and you “can’t really plan your rights around what they’ll do.” He said, “I can only worry about what I can control.” He added the PGA Tour will “have our dialogue with our partners,” noting their deals go through 2030, but they “may go early, we may not.” Rolapp: “We haven’t really had those discussions yet.” As for streaming rights, Rolapp noted streamers will be there for “any sports content” as people are “shifting their consumption towards digital.” However, Rolapp said, “At the same time, you need a very good linear strategy because linear’s not going anywhere” (CNBC, 7/9).
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