The FIFA 2026 World Cup affected Israeli consumers’ habits, as food delivery orders surged by 20% during match hours, with daily orders rising by an average of 7% compared to the month prior to the tournament, according to data released by the food delivery company Wolt last week.
Family pizza orders surged by 35% during the period, the most of any product. At the same time, burger orders increased by 27% compared to the pre-World Cup period, while ice cream orders increased by 44%.
Shawarma, sushi, and pad thai remained among the most popular delivery dishes ordered during the tournament.
The Argentina-Egypt match saw the highest number of orders during the entire period, with about 57% placed before the round-of-16 match and 43% during the match.
The World Cup quarterfinal between Spain and Belgium ranked second, with the semifinal between Argentina and England third by sheer number of orders.
Wolt’s data analysis showed that although Israelis start scanning the site for orders an hour and a half before kickoff, the largest number of orders comes in just two minutes before the start of a given match.
Snack orders rose by a significant margin, up to 40%, while plastic cutlery increased by about 26%.
Tel Aviv led the country in the total number of orders, though Eilat ordered more in later periods of the game.
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